Who this is for
Built for the people who own the number.
We work with senior commercial and marketing leaders at pharma, biotech, medical device, diagnostics, and healthcare services companies, and at the specialized firms that serve them. B2B and B2C both: HCP and provider campaigns, patient acquisition, partner and vendor lead generation.
The common thread is the person we're working with. You know your buyer, your science, and your regulatory constraints better than any agency ever will. What you need is a partner who can turn that knowledge into qualified pipeline without a six-week onboarding, an account team, or a deck explaining what a KOL is.
The problem
Life sciences marketing has a specific set of problems. Most agencies solve generic ones.
Long, multi-stakeholder sales cycles where "a lead" means something different than it does in e-commerce. Buyers who are small in number, hard to reach, and allergic to being marketed to. Review cycles that slow every piece of content. And deep expertise inside the building that rarely makes it onto the website, which means Google and the AI models have nothing to cite.
Big agencies solve this with headcount and hourly rates. Generalist agencies solve it with templates. Neither one was built for a commercial lead at a 200-person diagnostics company who needs twelve real conversations this quarter.
10,000
Impressions
12
Real conversations
What we optimize for, in one picture.
What we do
Lead generation, end to end
Every piece points at the same outcome: qualified conversations for your commercial team.
Paid search and LinkedIn
Campaigns built around how your buyers actually search and who they actually are: tight match types, ICP-based company lists, job-seeker exclusions, and conversion tracking that holds up when BD asks where a lead came from.
Google Ads managementAI visibility and AEO
Measuring whether ChatGPT, Perplexity, and Google's AI Overviews recommend you when buyers ask who to work with, then fixing the gaps.
Answer Engine OptimizationContent built with your experts
Thought leadership, service pages, and resources written with your SMEs, structured to be found and cited, and written for review rather than around it.
Sales enablement
Case studies, sell sheets, pitch decks, and nurture sequences, so the leads we generate have something worth reading when they land in BD's inbox.
Sales enablementReporting that answers the real question
Not impressions and clicks. Which campaigns produced which conversations, validated against your CRM, reviewed with you monthly.
How we work
Direct partnership, not an account team
You work with senior-level marketing strategists. No layers, no handoffs, no one learning your industry on your retainer.
Weekly contact, monthly reviews
You hear from us when something changes, not just when the report is due.A running record
Every change we make and why, logged as we go. Nothing in your account is a mystery.AI where it earns its place
We use AI heavily for analysis and production, and we're clear about where it helps and where it doesn't.The goal isn't to be your agency. It's to be the part of your marketing team that owns lead generation.
Where we've been
Our founder's life sciences and healthcare experience spans commercial, patient, and provider marketing, including work with the likes of Two Labs, Cardinal Health, and Abbott. That background shapes how we approach every engagement: with respect for the science, the review process, and the buyer.
Rooted in a growing life sciences hub
QED is based in Columbus, Ohio, where Ohio Life Sciences, JobsOhio, and Ohio State are building one of the Midwest's fastest-growing life sciences ecosystems. We work with companies here and across the country.
Mix Talent
Full digital lead generation strategy for a life sciences firm
We partnered with Mix to turn their digital presence into a lead generation engine: paid search, LinkedIn, content, a website redesign, and AI visibility work, all pointed at the same commercial outcome.
Results:
The strategy helped produce $15M+ in new business pipeline.