Columbus, OH Google Ads Agency
Google Ads Management
for Lead Generation
Paid search that produces qualified leads, not just clicks and a monthly report.
Most Google Ads accounts are built to spend, not to generate leads.
Google makes it very easy to spend money. Broad match keywords, automated bidding with no conversion data behind it, "recommendations" that quietly expand your reach, and a dashboard that rewards you with impressions and clicks whether or not any of them turn into business.
The result is an account that looks busy and feels expensive. Leads trickle in, some of them are junk, and nobody can say with confidence which keywords, ads, or landing pages are actually producing the good ones.
At QED, we manage Google Ads for B2B organizations and home services companies that need the account to do one thing: generate leads that sales can close. Everything else is in service of that.
What's Included
Everything the account needs to produce leads, and nothing it doesn't.
Account audits and rebuilds
We start by finding where the budget is leaking before we spend another dollar of it.
Search and Performance Max campaigns
Structured around how your buyers actually search, with tight match types and negative keyword discipline.
Local Services Ads
For home services companies, often the highest-intent, lowest-cost lead source available.
Conversion tracking that holds up
Calls, forms, and booked appointments tied back to the keyword and ad that produced them. Without this, nothing else works.
Landing pages and ad copy
Written and tested, because the click is only half the job.
Microsoft Ads mirroring
When it makes sense, the same campaigns on Bing for a fraction of the cost.
An account that explains itself
Most agencies look at your account once a month, make a few changes, and send a report. We work from the whole picture.
Longer memory
We analyze your account across months of history, not a single reporting window, so trends and turning points are visible.Every change explained
You always know what we changed in your account, when, and why. Nothing happens in the dark.AI-assisted analysis
AI reads the data so we spot patterns faster. The decisions about what to do next are still ours.That means fewer guesses, fewer "let's wait and see" months, and decisions backed by your own data instead of general best practices.
AI doesn't manage your account. It makes sure the person managing it is looking at the whole picture.
Our Process
How we approach every Google Ads engagement
1. Audit
We review the existing account (or the market, if you're starting fresh): search terms, conversion tracking, landing pages, competitors, and where the budget has been going.
2. Build
Campaign structure, keyword strategy, ad copy, landing pages, and tracking, built before anything goes live. You see it all first.
3. Launch
Ads go live with conservative budgets and tight controls. The first weeks are about gathering clean data, not maximizing spend.
4. Optimize
Weekly adjustments, monthly reviews, and a running record of what we changed and why. Your account gets smarter every month, and so does our understanding of your market.
Mix Talent
Paid search as part of a full digital lead generation strategy
We partnered with Mix, a life sciences staffing firm, to turn their digital presence into a lead generation engine. Google Ads was one piece of a strategy that also included a website redesign, content, social, and search visibility work.
Results:
The strategy helped produce $15M+ in new business pipeline.